RED DRESS GALA
Like many of my projects, this began with the development of the hand painted artwork. I then combined the scanned artwork with digital elements to create the final composition for the invitations. Along with these materials, I also created stationary, address labels, and program booklets to create an overall brand identity for the event.
As the Printing and Invitations Chair for Alpha Phi's Red Dress Gala for the second year in a row, my goal was to create a unique series of designed material while continuing to elevate the event as it is the campus's only formal philanthropic event. I created a series of illustrations so that I did not have to rely on the same imagery in every branded piece, allowing the typography and illustrated accents lead the composition.