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Fall 2017

The objective of this project was to create a propaganda poster while creating a type-image relationship. The message I wanted to portray was "Avoid the Trend," both because I am a believer in originality, but also because fast fashion is contributing massive amounts of waste. The goal was to encourage people to avoid fads in favor of smarter, more personal, and more informed purchasing decisions. 

To catch the attention of my target audience, I used trendy imagery such as cacti, hexagons, and flamingos and making the illustration interact with my hand-illustrated lettering.