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Retail (R)Evolution

Spring 2019

The title of this experience is Retail (R)Evolution to represent the way that this industry is undergoing significant changes, while still maintaining the same experience. In the present day, the focus becomes the experience itself. Through extensive design research, I have found that there are opportunities to enhance—not disrupt—the brick and mortar experience through technological additions. Such additions will invite consumers into their brand narrative, allowing consumers to become coauthors with the brand through transparency, exclusivity, and customization.