The overall objective of this design series of print ads for a product. The product I chose was the Tabasco original hot sauce, and I wanted to make my target audience women because I felt like they are not communicated to with current hot sauce ads. My approach revolved around the idea that women want the same things as men: flavor and excitement. I wanted to pose the hot sauce as a feminine object, one that she has wanted all along. My ads center on the tagline "lose the guilt" because there is no guilt associated with enhancing your meals with a zero calorie sauce that is composed of 3 ingredients.